A Canadian Website Improving Canada’s Favorite Game

My name is Richard Findlay and my dot-ca website is www.bladetape.ca.
During a hockey game with some friends I thought, "There has to be a better way to tape a hockey stick."
Twelve years and several patent attempts later, there is BladeTape, peel-and-stick rubber panels that offer better grip and performance characteristics than traditional cloth hockey tape.
My dot-ca website, bladetape.ca, has been critical to the success of my business. After Ron MacLean announced my idea during a Hockey Night in Canada playoff broadcast, we were propelled to over $100,000 in online business in our first 18 months alone.
Bladetape.ca is the most important tool in my business today. It is more than just an online store. I use it daily to interact with customers, market BladeTape to a worldwide audience, post pictures, make announcements, answer questions, and publish testimonials and customer stories. Like the good people who support me, my dot-ca website is an integral and essential part of BladeTape’s success.
Richard Findlay, www.bladetape.ca., Vancouver, British Columbia




